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nowlive Live Streaming App Brings Fans the Best of Summerfest 2015

Live Media Group, the industry leader in live event production, broadcast and technology, announced today that it has partnered with Summerfest 2015 to bring viewers 11 days of live performances from “The World’s Largest Music Festival”, Summerfest in Milwaukee, Wisconsin. For the first time ever, users can control their viewing experience using the nowlive™ video platform and view live content that spans across four channels and hundreds of musical acts. This partnership brings a one of a kind, live experience to fans around the globe, through a live web and mobile broadcast.

The state-of-the-art nowlive™ platform allows users to watch up to four stages simultaneously and seamlessly switch between views within those stages. The nowlive™ video technology truly puts the audience in control, allowing a custom viewer experience not seen in music festival coverage in the past. The interactive broadcast will also enable fans to go backstage with their favorite artists, watch intimate acoustic sessions and exclusive artist interviews, all in high definition and in real time.

“The nowlive™ platform allows users to have the ultimate control of their Summerfest live viewing experience,” said Brad Sexton, President and CEO of Live Media Group. “Having produced a great number of music festivals, concerts and entertainment broadcasts in the past, we heard from our clients loud and clear, their desire to offer something original and unique from a video player technology standpoint.” The nowlive™ video technology is the best in class video platform used by a number of destinations and brands including The Emmys, NBC, ABC, Warner Bros., and Tortuga Music Festival. With features including Grid View™, Picture-in-Picture, Social Stream™ and Photo Stream™, this experience is unlike anything seen in coverage of a music festival in the past.

Live Media Group is currently working with a number of brands to become the partner sponsor of the broadcast event, including name-in-title positioning, onsite activation and owning the web and mobile event cast experience. When asked about the strategic partnership with Live Media Group for Summerfest 2015, John Boler, Chief Marketing Officer for Summerfest said, “We’re thrilled to include Live Media Group in our growing roster of Summerfest partners. Their planned initiative will be pivotal in bringing Summerfest and artists performances to the world through technology.” This is the first year in Summerfest history that a live web broadcast will be produced. “Summerfest has been delivering unforgettable live music experiences to music fans for over 47 years and now Summerfest will happen live online and on mobile as well”, Boler added.

About Live Media Group
Live Media Group (LMG) is the premier full service entertainment and technology company offering turnkey solutions for first and second screens. Our complete line of services ensure seamless executions of live events from creative conception, live production, transmission and encoding to the new standard-setting nowlive™ video player, post production and complete video metric delivery. Visit us at livemediagroup.com or ‘like’ us on Facebook. For the very latest news on LMG, follow us on Twitter @LiveMediaGrp

About Summerfest
Summerfest 2015 will take place June 24 – 28 and June 30 – July 5 from Noon until Midnight and will be closed Monday, June 29. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit Summerfest.com, Facebook or Twitter.